Service 3 of 4
Social media marketing for service businesses.
Posting only when you remember rarely works. I set up a simple plan, create or coordinate the content, and publish consistently on the channels your customers use. Then we review what is working and adjust.
Sound familiar?
- You post in bursts and then go quiet.”
- You are not sure which platform your customers use.”
- Your posts do not lead anywhere, such as a booking or inquiry.”
- Your graphics and captions look different each time.”
- You cannot tell what is working.”
What you get
What the work includes
Channel and goal review
Which platforms fit your customers, and what each one is for.
Content plan
A monthly calendar with themes, formats and posting frequency you can sustain.
Posts and creatives
Captions and graphics made to your brand, with your approval before publishing.
Scheduling and publishing
Posts scheduled and published on the agreed days.
Basic community management
Monitoring comments and messages in agreed hours and flagging potential leads.
Monthly review
A short report on what was published, simple engagement figures and what to change next.
Not sure which of these you need? Describe the problem and I will suggest a scope.
Discuss Your ProjectWhat you can expect
Outcomes this work is designed to support. Results depend on your market, your offer and how the work is used.
- A realistic posting plan you can keep up
- Content that looks and sounds like your business
- Posts that point to a clear next step
- A simple monthly review of what to keep, change or stop
How it works
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1
Review
Your audience, goals and current accounts.
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2
Plan
Channels, themes and a posting rhythm you can keep.
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3
Create and publish
Content made, approved and scheduled.
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4
Review and adjust
Monthly look at results and the next month plan.
Scope, plainly
Typically included
- Content planning and a monthly calendar
- Captions and graphics for the agreed channels and volume
- Scheduling and publishing
- Monthly review
Not included, or quoted separately
- Ad spend (paid by you directly to the platform)
- Guaranteed follower or sales numbers
- Photo and video production
- Crisis or reputation management
Common questions
Which platforms should I be on?
It depends on where your customers spend time and what you want each channel to do. The channel review at the start of a project settles this before any content is planned.
How many posts per month?
It is set in the scope based on your goals and budget. A steady rhythm you can keep beats a burst you cannot.
Do you guarantee followers or sales?
No. Social media results depend on many things that nobody can control. I commit to the plan, the content and the review, and I report honestly on what happened.
Who owns the accounts?
You do. Work happens through access that you control and can remove at any time.
Can this connect to my website and inquiries?
Yes. Posts can link to tracked pages, and inquiries can flow into your follow-up automation.
Also part of the system
Want a social media plan you can actually keep up?
Tell me about your business and where you post now. I will suggest a realistic place to start.